The Importance Of Digital Marketing And What You May Want To Look Out For In 2017

 Delivering excellence in search Digital Marketing Predictions for 2017.

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Digital marketing in 2017 –  Digital marketing has once again courted many column inches of publicity in 2016. Businesses have spent many millions maximising their online presence to promote their services and products; this has then been advanced on through various social media outlets and through paid and organic search. But what do we expect 2017 to deliver? While it’s almost impossible to believe the internet will be able to gain any more prominence in our lives, this will undoubtedly be the push for 2017. This year has seen many updates to search algorithms and 2017 is sure to follow this trend. The big question remains, how will users and the search engine giants alike give preference to the huge amount of data available on the internet? The online marketing industry is large, complex, and volatile. The sooner you deliver a prominent message to an internet user, the better you can stay ahead of your competitors. One thing is certain: smaller SME businesses will increasingly find it harder to compete with the big boys and therefore they must get smart with their online presence! Over the pages that follow are 7 different areas that we believe will make a difference to your online marketing campaign throughout 2017.

Desktop Will Slip To Mobile – We all know that 2016 was a big year for mobile! We have seen how Google’s many updates targeted websites that were not optimised for mobile. The massive trend of smart phones, and the fact that mobile connectivity has drastically increased in strength has meant desktop traffic has slipped. Google has informed us that in January, for the first time, they intend to split their index between mobile and desktop. This indicates that the ongoing trend of all things mobile, will only continue through 2017. Mobile-focused internet marketing should therefore be a top priority for digital marketers throughout the year.

Algorithm Change Will Continue –  As we have already said, 2016 has seen massive change in search algorithms. No matter what our personal views are on the subject, this trend will undoubtedly continue through the year ahead. With an enormous amount of information being added to the internet every second, the search engine giants continuously update their algorithms to decide which content should gain priority and rank higher in results listings. Any optimisation strategy must be unique, on-theme, and informative to your audience. We must also not forget that Google is not the only giant in the workplace! There’s also Facebook and Bing to name but two.

Conversions & Social – We all know how important social media has become. Businesses rely on this platform to give their products and services reach, however, 2017 will see this reach begin to result in conversions. We have become used to e-commerce websites understanding how important conversion rates are. Social media will work as our new conversion channel and will therefore offer tools to convert prospects directly into buyers.

Content Is Still The King! – Content has for some time been referred to as the ‘king’ in digital marketing agency Sydney terms. But do not be fooled, unique quality content will make the difference between success and invisibility. Content marketing will only ever become more competitive, with many professional writers and video now competing head to head. Content will therefore remain an essential part of any online marketing campaign throughout 2017 and indeed for years to come. The key will be to write unique, quality content that readers can connect with. Also, there will be a huge demand for niche-based writers who possess knowledge and expertise in their subject matter.

Video Ad’s Are Coming To SERPS! – We all know that YouTube and Facebook have forever utilised the strength of video’s in advertising. Now that Google is entering this image rich world with in-SERP video adverts be prepared for this form of advertising to change how everyone uses Google search – this may well change the whole spectrum of online advertising! As searchers get used to seeing video ads in Google then we may expect different types of video ads popping up on our screens very soon. This is a definite area to keep an eye on.

Dedicated App’s Will Grow! –  A dedicated app offers all the features of a mobile-optimised website, however this is delivered in a more accessible, convenient, and intuitive way. Google now offers ‘app indexing’ which will certainly bring advantages to having a dedicated app in the future. Although we are a long way from apps completely replacing websites, business owners are realising their true potential. 2017 will therefore be an important year in mobile app development.

Quality Advertising Will Be Costly! – The competition for online space and the success that dominating search for your products and services brings, means that optimising your online presence will only ever grow in its importance. Of course we have witnessed tremendous growth in digital marketing over the last few years however, ‘cheap’ practices and no win no fee services will fall in success and those that implement these types of campaigns will slowly but surely fall behind those that take this market serious. As the demand rises for the top page in SERPs, then it is only unique quality that will truly work, and this undoubtedly costs! While some marketers believe that PPC will fall in importance and SEO will continue to support any overall strategy, there will only ever be more alternatives to ruling the web.

Delivering Excellence In Search • Quality is the word. • Do not forget how important unique content is. • The importance of mobile must be utilised. • You need a combined strategy. • Do not forget your customers, how do they search? • Always look for the next opportunity. • Get the visitors but make sure they convert! What does this all mean?

So, How Do We Optimise? – Delivering excellence in search code SEO content PPC SOCIALCRO MOBILE • A true strategy understands all elements. • You may not use them all. • But they will all inform each other. = Maximum ROI

What Else De We Provide? – Delivering excellence in search software websites mobile App’s Its easy really, if its on the Internet then we can provide it; • Website design & Development delivery. • Mobile app design. • Software for business. If you have an idea then we can deliver it!  Don’t forget – the design is only a small part of your Internet use, its our support that really makes the difference!

Content by – StephenDart1

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 4 Essential Factors About Digital Marketing Agency Sydney

Digital marketing has worked great wonders for small and medium scale business for decades and not a single day that you hear any bad comments from business owners about the sales techniques being executed by a digital marketing company. Simply because, they have already met the requirement they need for their business development plan. What is good about digital marketing, every day there’s a new platform being discovered. After several implementations it was proven a great help for many business owners. So, it only shows no matter what kind of digital sales coaching being brought by a digital marketing agency Sydney you don’t have to worry because your business is always in good hands.

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We’re talking about newbie entrepreneurs here, but what about the business veterans? Of course, there’s a possibility that these business giants have no problem dealing with the stability of their business, since they are already here long before the digital marketing was introduced in the business industry. And they’ve used the old tradition marketing schemes like radio and television ads, billboard, and print ads and obviously it’s working for them. But surprisingly what everyone thinks is wrong. These business giants become more successful because they switch their business development to digital marketing.

Old timers felt that they need to go with the latest trend in the business marketing industry. And they witness how small and medium scale business become more profitable in less than a year of operation which they later found out all because these young entrepreneurs are hiring a digital marketing agency like Netstripes to help them reach their goal. Because they believe that even as a beginner in the trading industry, they should press the engine right away to have the head start. And one of the best solutions is to hire a digital marketing company like Netstripes. So, today, even a seasoned business operator requires getting their own digital marketing agency to keep up with the business trends.

There are 4 essential factors what Nestripes can do for your business;

Perfectly designed websites – One thing the makes a company become a household name for internet users not only for desktop, but for mobile users as well, is to create a perfectly designed website that can make the initial attraction to web users the moment they came across a website. Netstripes are more into creating top quality web designs that will increase website traffic. And they won’t mind asking their clients what kind of web company site they want, but Netstripes will make it better.

Search Engine Optimization– They will help your company website rank number 1 in all major search engine landing pages on the internet. They have all kinds of sales techniques that are effectively proven to put your name in every corner of online media.

Social Media Marketing – The one thing that will effectively promote your business is through social networking promotion because most of your target market owns an account on social network websites like Facebook and Twitter. So, if your company will often appear on these websites, you will have a great chance to be seen.

Email Marketing – If you think Email marketing is not effective in promoting your online business, well, you’re wrong. Up to this day email marketing considered one of the most reliable forms of social media marketing. Netstripes can create special email marketing content that can dramatically increase your business sales.

Source by -http://www.slideshare.net/netstripes05/4-essential-factors-about-digital-marketing-agency

3 Quick Social Media Strategy and Easy Tips to Effectively Target Ideal Customers

Once you have determined your target market you need to design a perfect social media strategy on how to effectively sell to them.

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Whether the market is as broad as young children or more specific like bakers or bankers, there are a number of universal means for you to market to your ideal customer easily and effectively.

1. Keep it simple

Why Your Business Needs Visual Behavior Tracking

Is the traffic on your website buzzing one minute then fizzling the next? Have you ever wanted to know what people really do on your website? Thanks to Visitor Behaviour Tracking, getting the answers to these questions is easier than ever before. All this without invading customer privacy so it’s all perfectly legal, safe and affordable web solution Company Sydney.

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  1. Visitor Behaviour Tracking tells you where people are clicking

VBT provides a click map which is essentially a visual representation showing you where people are clicking on your site. It tells you what URLS are being used and which are not. In addition it conveys website behaviours and lists the demographics of your visitors (gender, country, time visiting and so on).

  1. Shows you how far people are scrolling

The concept of scrolling is far more important than it sounds. Think of Google, how often do you click the links on the bottom of page 1? If your website contains its most important info at the bottom of the page then odds are high that most visitors are missing it. VBT includes a scroll map which essentially tells you how far visitors are scrolling.

  1. Gives you the means to tailor your site to your ideal customer and constantly improve

Having access to VBT is like being given a free chance to rig the deck.  Once you know what drives customer traffic you can tailor your website to meet these new needs, check back in a week and compare the new results and hopefully see improvement. Repeat the process as many times as you like and in time you should see a significant boom in traffic. Even if you purchase for the short term, VBT’s value is worth the investment thanks to its affordable prices.

  1. It’s all visual

Nobody wants to lose sleep and time reading pages and pages of reports. What makes VBT so effective is that all the information comes to you in a glance. Not only that but the reports are compiled in a way that makes them easy to understand and pleasant to look at.

Make Your Small Business Succeed Online With Digital Marketing Agency & Web Design Company In Sydney To Help You Stand Out From The Crowd. Call 1300 10 8880

SB – http://www.netstripes.com/business-needs-visual-behavior-tracking/

 

SEO Sydney | Search Engine Optimization – Netstripes SEO Australia

SEO Sydney is becoming critical to businesses looking to gain relevance in their respective fields, and expand their customer base. One of the main factors other than the concentration of relevant keywords and information. Some innovative ways to differentiate the content on your site from other similar sites is to create:

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1. Infographics that analyse data from a fresh perspective.
2. Giving information based on personal experience within an industry.
3. Collating and using internal data to back up this type of original content.

SEO Sydney : Keywords
When trying to work out which words your prospective customers are going to use you should figure out which keywords will off you the best return with the least competition. The main issue at stake here is that sometimes the most obvious keyword have already many other sites using them. This means even through and relevant use of these keywords won’t cut through because they are already taken by more established websites.

This is where you have to get technical about what keywords you use in your online marketing SEO Strategy. There are sites like Rank Tracker that can give you in-depth analysis of keyword use and grading.

It also is a general rule that to throw out the broadest net with the keywords and combinations you use guarantees searches using different keywords on the same subject will all divert to your site. Variety in the use of keywords is one way overcome the dominance of established sites and carve out your own place in the market.

Today’s Flow Of Online Marketing Strategy Sydney

When tailoring your online marketing Sydney content an SEO strategy there are a number of factors worth considering. SEO favors the quality of inbound links and the quality, relevance, and originality of the content of your site. What follows is a list of important factors to consider for your content strategy so as to keep your focus on what really matters to when it comes to SEO.

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When it comes to online marketing Sydney, or anywhere for that matter, the new situation normal is that a website’s content need to be based on a strategy that figures quality and user convenience as its top priorities.

What Makes Quality Content?
Google’s search engine ranking pages, (SERP’s), are based on a number of factors. So the jostle for pole position in the rankings race depends on understanding and adapting to, how Google’s latest measure of what makes a website high-quality are:

1. Quantity and quality of inbound link to page
2. Quantity and quality of social signals linking to site or page
3. Grammar and spelling of text
4. Text formatting, (bold, italics, bullet, points)
5. Use of subheads
6. Length of Content
7. Number of outbound links from the site or page
8. Quality and relevance of keywords

When creating content for your site the last six points, (3-8), are all features you can implement when writing and organizing your website but the first two are truly earned. They come from the way people respond to and use your website once it is live. This means to qualify well through links and social user interest you for your site based on the last six points first.

Though it is important not to forget authenticity. Google has progressively refound its SERP algorithm to reward the time and effort content procedures put in.