7 Tips to Make Your Website Search Engine Optimized (SEO)

Creating a website in this digital marketing era is an absolute necessity. It is a great branding tool to market your business. A website serves as a cost-effective advertising platform that provides global exposure and is accessible from a lot of digital devices.

Search engine optimisation seo

A website has to be optimized according to search engine parameters to rank better with search engines like Google, Yahoo! & Bing. Let’s take a closer look at the 7 tips to Make Your Website Search Engine Optimisation (SEO)

1. Content
Good content is the most precious asset on a website. The use of words and the way the content narrates your business and products/services is a vital part of your website’s presentation. Search Engines likes Google, regard content as one of the key ranking parameters through their algorithms.

Your website can rank among the top 3 searches or can be blacklisted from search engines based on the content displayed on the website.

2. Allocating Keywords
Keywords are the highlighted words from your website’s content. Good keywords define your business, products/services, mission, vision etcetera. Over the years, webmasters have used keywords as a parameter for their success on search engines. If companies rank according to their target keywords, they are assumed to be successful with their SEO activities.

However, some webmasters have tried to stuff keywords to gain an edge over the competitors and have failed greatly. Keyword stuffing is a fatal activity and can result in bad rankings.

3. Meta Tags
Meta Tags explains a page’s content through snippets of texts. Meta Tags are only present in the page’s code. Meta Tags feed information to search engine bots when they crawl your website. Meta Tags help search engine crawlers greatly to determine what a webpage is all about.

Adding Meta Tags to your website’s code is absolutely necessary to rank better on search engines.

4. URL Allocation
While creating a website, web developers create URLs for each and every page of the website. These URLs are also tracked closely by search engine bots. Like Meta Tags, these URLs also describe the webpage’s information in brief.

Hence, you have to be very careful while allocating URLs, because if you suddenly change the URL, search engine bots gets confused and identify the webpage for content duplication.

Make sure that there are no broken links on your website (broken links are common with e-commerce websites). Also, be careful while you are internally linking URLs.

5. Site Speed
The speed at which a webpage opens is site speed. Search engines do love sites that open quickly in ideal circumstances. Site speed heavily depends on your server’s response time. JavaScript and CSS also play an important role to create a website with a fast average site speed.

6. Setting up Analytics
Different search engines provide different web analytics tools to track, analyze and report your website’s functionalities. Google Analytics is one of the most popular tools used by webmasters along with Bing Webmaster Tools and Flurry Analytics.

These tools are a great way to get useful insights for your website. They can determine your site speed too along with real time update on the website visitors, their location, traffic source among plenty of other insights.

7. Social Media Profile Linking
Having a social media presence is essential in today’s era. With billions of users, social media provides the perfect platform to increase your business’ visibility. And therefore, it is also crucial to link your social media profiles to your website. This creates a strong backlink to your social profiles and to your website.

So these were the 7 Wtips to Make Your Website Search Engine Optimized (SEO). There are some other methods and plenty of tools available to enhance your SEO strategy too.

Source by – marcabees


SEO Checklist: 9 Steps to a Professional Site in 2017

In this checklist, I’ll focus on the main aspects of technical SEO that will help you maximize usability, search engine optimisation crawling, indexing, and ultimately rankings. Let’s roll!

SEO Sydney search engine optimisation

1. Review your sitemap.
– Clean.
– Up-to-date.
– Concise.
– Registered in Search Console.

2. Check indexing.

3. Make sure all important resources are crawlable.
– Find pages and resources restricted from indexing.
– Check for orphan pages.

4. Amplify crawl budget.
– Clean up duplicate content.
– Restrict indexation of pages with no SEO value.
– Add URL parameters in Google Search Console.
– Take care of broken links.
– Fix redirect chains.

5. Audit internal links.
– Click depth.
– Broken links.
– Orphan pages.

6. Check on your HTTPS content.
– Mixed content.
– Canonicals, links, and redirects.

7. Test and improve page speed.

8. Get mobile friendlier.
– Test your pages for mobile friendliness.
– Run comprehensive audits of your mobile site.

9. Ask search engines to re-crawl your site.

Search Engine Optimisation It’s vital your website is easily found on Google when searched by prospective customers. Our SEO services will ensure that.

Source Content By – link-assistant

SEO Sydney – 15 Tips For Search Engine Optimization Strategy

I have identified and made a list of top 15 SEO Strategy practices that I tend to forget quite often. These simple SEO techniques, if practiced properly, can make a significant difference as to how my pages are ranked in the Search Engine Queries.

SEO Sydney

  1. Use proper anchor text for inter-links. Don’t use “here”, “there” etc for the anchor text (if you can avoid it).
  2. Optimize the images, always create alt tags and write description in the alt tag.
  3. Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum.
  4. Use hyphens (-) between words to improve readability.
  5. Do not use underscores (_) in URLs, use hyphens (-) instead.
  6. Do not use session id in URLs. If you are using good hosting then you shouldn’t have to worry about this one.
  7. Avoid using capital letters in URLs. Windows servers are case sensitive. Keep them lowercase so there’s no confusion.
  8. Use internal linking when possible and appropriate.
  9. Use sticky posts (if you can and if it applies to you).
  10. Have a category description paragraph.
  11. Let the visitors subscribe to category specific RSS feed. (Use category specific RSS plugin for WordPress)
  12. Use rel=”nofollow” tag on low value links to not pass the page rank juice. For example “Read the rest of the entry”, “About”, “Contact” etc.
  13. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain.
  14. Research the target audience and aim the site content appropriately.
  15. Keep the content up to date. Visitors don’t like outdated content. Updating the content frequently also attracts the Search engines spiders to index the web pages frequently.

Search Engine Optimisation (SEO) It’s vital your website is easily found on Google when searched by prospective customers. Our SEO Sydney services will ensure that.

Source By – tipsandtricks

Top 20 Social Media Marketing Tips That Grow Your Business

The social media marketing experts who contributed to this speaking at Social media examiner.

Top 20 Social Media Marketing Tips That Grow Your Business

1: Mine Twitter to Grow Your Audience
2: Analyze Past Content to Improve Posts
3: Optimize Visual Content with Links
4: Maximize Twitter Real Estate With Images
5: Switch Up Content Formats
6: Create a Social Media Channel Plan
7: Deliver Content Consistently
8: Host Private Hangout On Air Events
9: Use Hashtags Strategically
10: Test Pinterest for Your Brand
11: Use Social Updates to Write Blog Posts
12: Give Context to Pinnable Images
13: Become a Resource on Facebook
14: Manage Time Effectively
15: Expand Reach With LinkedIn Publisher
16: Focus on One Social Media Channel
17: Automate Curated Content
18: Create a Social Update Library
19: Publish Long-Form Content on LinkedIn
20: Target Website Visitors with Social Ads

Social Media for Business NetStripes will ensure that your social media strategy will engage your target audience effectively.

Source- socialmediaexaminer

Six Tips for Social Media Strategy Experts Give their Best way on how to Grow a​ Traffic

Social Media Strategy should be effective and affordable, and when done correctly, it can help social media for businesses of all size as well as helps you execute a successful marketing campaign. So there should be a social media presence in your day to day world that adds results to your business.  Six tips to define for watching Infograph.

Six Tips for Social Media Strategy Experts Give Their Best Way on how to Grow an Traffic

NetStripes will ensure that your social media strategy will engage your target audience effectively.

SB- entrepreneur

Social Media For Business – How can a Retargeting Campaign Benefit Your Business?

Let’s say you have a site that people visit, whether it may be a Facebook – social media marketing Page or your own personal site and you have a specific product or service you want to sell.

Social Media For Business - How can a Re-targeting Campaign Benefit Your Business?

And people buy them. But not a lot, and clearly not enough to make your business profitable.

Then you check the analytics. There’s so many people looking at the site but only a handful of buyers?

It’s actually fairly simple. Imagine if you were running a store in the city.

So many people walk past your store but they don’t even take a second glance. That represents the total amount of people who scroll past your web page on a Google search engine optimisation Sydney.

Then you have the people who stop for a few seconds (maybe come in) and look at what you have to offer. These are window shoppers, and they represent the people who click on your website but don’t buy anything.

Finally, you have the people who come in and buy something. This (by no coincidence at all), represents the people who click on your website and end up buying your product/service.

Unfortunately in real life, once someone leaves after they’ve had a look at your store, they usually never come back.

But it’s different online. Thanks to some magic and common sense, business owners are able to do online what they couldn’t do in real life; retarget potential customers to bring them back.

And such a campaign is known as retargeting advertising. (Amaze)

You are able to keep track of the people who visit your site and retarget them with specific and strategic ads while they go about their daily social media for business on Facebook, YouTube or when they’re checking today’s news on news.com.au or 9news.com.au.

Yes, your brand will be literally everywhere.

As a result, you will have much better chance to bring back those window shoppers to your website to finally make a decision to move forward with your business. According to research, by doing this retarget advertising, you can increase the chance of conversion by 147%. Say hello to your new revenue generation!

Check out on how you can start retargeting advertising for your business easily and very affordable in less than a week.

Why is it important to write a blog for your business website?

NetStripes is an online marketing company based in Sydney specialising in ecommerce web design, affordable web solutions and SEO in Australia.

If anyone is qualified to answer this question, it’s us.

At its heart, writing a blog is a way to show your customers that there is a person behind the business, that there is a voice behind its operations, and that they are dealing with a human, not a website.

As such, how the identity of the person behind the blog is shared and how he/she builds her voice is extremely important.

For me writing is about sharing stories with others. How well you are able to convey that story is reflective on how readers perceive it.

Having a blog for your business is a way to share your story, its vision and its journey. It’s something people will enjoy reading; not because its informative or contains industry secrets, but just because its relatable, funny and engaging.

Writing a blog is more than helping you make a brand and a reputation. It gives you an opportunity as a business owner to understand your clients, and engage with them on a personal level.

Producing content consistently is a way to keep your audience interested in what you do, and writing blogs is a great way to do just that.

But you have to be motivated, and your posts have to be interesting. They can’t be solely focused on selling your product, and your main directive must be to entertain and engage.

Make your posts funny, that’s what I like. I like memes, jokes and high-quality sarcasm, and I try to incorporate all of those into my writing so that people can laugh along while learning something new every day.

Writing a blog will open opportunities for you to develop your online strategy, as you will be able to integrate blog posts with social media engagement for your business. By writing blogs, you are continuously adding content to your business, which boosts your search engine marketing strategy.

Then, the phrase of today is: Don’t neglect your writing skills. Take some time every week to write some stuff. (On pen and paper, not computer)

If you ever have trouble writing a blog or constructing a website, feel free to contact NetStripes, who provide end-to-end digital solutions to help your small business innovate and grow.