Another feature of Email Newsletters Design is the fact that they often turn up in people’s inboxes without the cushion of regular correspondence to give them the context they’d otherwise have. This can sometimes make newsletters appear at first like a hard sell. The best way to diffuse this impression is to use a well-executed permission reminder.
1. Email Newsletter Design FEATURES OF EMAIL NEWSLETTERS
2. The first email newsletter design rule is showing a level of respect for your reader by being up-front and straightforward, from the get-go. When sending a newsletter you have to assume that the reader’s inbox is laden with unread emails and that yours will be discarded on opening if you haven’t gotten your message across at a first glance.
3. You have to work out what is of most value to your audience in what you have to say and how can you put it in terms that are related to the problems they face every day. People have limited time and attention and aren’t about to make time to get to the bottom of an email that doesn’t get straight to the point.
4. Another feature of email newsletters is the fact that they often turn up in people’s inboxes without the cushion of regular correspondence to give them the context they’d otherwise have. This can sometimes make newsletters appear at first like a hard sell. The best way to diffuse this impression is to use a well-executed permission reminder. People have often forgotten their past contact with your company and sometimes need to be politely reminded of the interest and contact they had expressed in your company. Also being clear about when they can expect to hear from you the next makes any future emails to come as less of a surprise.
5. Probably the most central issue to consider in mastering your email newsletter design is that of relevance. That is relevance to your reader. From the outset, it can seem more time-consuming and expensive to tailor-design your e-mails to the preferences of each customer but it is the surest way to approach readers who are time poor and challenged by the amount of material they are bombarded by. Anything that can give the email a personal touch is more likely to be opened and the more the content is targeted to the interests and priorities of the reader the better the chance is they’ll read on.