Why Small Businesses Need A Web Development Agency
In today’s technological age, having a website is an absolute MUST for a small business. An organisation without an online presence practically does not exist. That does not mean budding entrepreneurs need to become web design experts, fortunately, numerous web development agencies exist throughout Sydney.
- Let’s get digital
Gone are the days when it was compulsory to physically purchase goods instore, thanks to online shopping customers can buy products and services without even getting out of bed. This is a trend that is consistently on the rise so being capable of providing for online markets is a necessity for business survival. This is perhaps the chief reason you need a website however it is doubly important that your company is mobile optimised. According to research, 50% of searches online are conducted from mobile devices and the number is rising. Imagine the treasure trove of audience expansion and attention you would garner if you could tap into this market.
- Search Engine Friendly
Any web development agency worth their salt will also possess an understanding of Search Engine Marketing or Search Engine Optimisation (SEO). SEO is the entity that determines what ranking your website attains when users enter relevant keywords and phrases into search engines such as Google, Bing and so on. As such having a page designed to achieve page 1 status is very important. Research from Leverage Marketing discovered that only 5% of online users venture as far as page 2 on a google search. No SEO expert or web designer can guarantee a 1st-page spot because the volume of competitors vying for the same spots is typically very high.
- Offer a quality of service that is world class
An effective means of getting ahead of the competition rests in having a good website. Crafting a site that is pretty and easy to use is all well and good but it can all go to nothing if it operates poorly. According to studies conducted by Kissmetrics, 47% of website visitors expect a website to load within two seconds and 40% will go elsewhere if the page takes more than three. That’s 2 in 5 potential customers gone due to slowness. An easy method to speed up your website is optimising images; reduce their file sizes by scaling them down. This can be easily achieved by the Paint application for windows or relevant websites online such as Compress JPEG.
- Get creative
Crafting a website should be an amazing opportunity to get creative and have some fun. After the brand, the site is no 2 for being the most recognisable aspect of your company. As a result, it is the perfect chance to express some innovation and the reason you’re unique. A website is like an online home so it falls on you