SEO Services are becoming more and more important to achieve credibility and success for online business these days. There are lots of statistics out there that clearly indicate you run the risk of losing traffic and customers if you don’t shape your content to what your readers expect and want.
SEO Sydney : ‘Yes, or No’ in 8 seconds – Don’t Waste it!
One statistic quoted by loads of web design companies is that the average consumer makes a decision whether to investigate what your company has to offer in 8 seconds or under. This stat refers to users scrolling through all the headlines and snippets on search engine pages and browsing past any entry that doesn’t capture their imagination.
Fancy that, making a decision on how worthwhile your business is, based on no more than a small paragraph of text. Shocking right? To think, how much more value there is in your business that is simply being overlooked. You might even think – what’s the point?
First-page rankings and better headline act for the little guys
Though you mightn’t know it, SEO Services in Australia, are fast becoming a way for businesses to take a detour to gaining consumer interest and paying customers. Paid SEM can have you on top of the first page while SEO can have you ranked within the first page. The thing is, that if you chose to improve your SERP rankings, how easy is it, to just fix your headline and snippet to get people to start clicking through.
Do you understand your audience in the first place?
Consumers can do their own research in a diverse and flooded market, so they command the power of knowledge and choice like never before. Every word, every story, pitch, and platform has to in some way be informed by your understanding of your audience.
The SEO formula is the same for both the content on your website, (for higher rankings) and for your headlines and snippets (for more clicks): talk directly to your target audience’s needs. If you don’t know what they are, there are websites, analytic tools, social media and discussion boards you can research, to help you second guess your audience and show you what to do next.
SEO is cheap compared to other forms of marketing
Provided you follow the rules and are willing to spare a bit of time, you don’t have to spend too much to get a major visibility boost with SEO Services. Australia in the past, saw small businesses locked out of the competition due to the out-of–reach prices of the marketing campaigns of larger scale businesses.
Whereas with the lower prices of SEO, the playing field is levelled and small businesses can now jostle in the rankings with companies 10 times their net worth. They can now even ‘take’ their business, and continue to do so, provided their services are good enough.
With a bit of collaboration between small business and SEO Services, there is the chance that smaller businesses can rise on the SEO tide. To make this happen small businesses have to make the time to educate themselves and just stick at it!