For small business owners, SEO is about viewers finding their website reach high ranking on search engines such as Google; which means potential customers are more likely to click through to their business site. Undoubtedly this is the primary objective of the SEO system but there are also other advantages that aren’t so instantaneous.
The role of search engine optimization and social media in making your eCommerce web design tick all the boxes of being truly commercially viable. There is an advantage in simply coming up for any search related to your business. So if somebody starts a search but begins to modify their keywords they repeatedly see your brand.
Because very few searches end with the first page the more a potential customer sees the name of your business, the more likely they are to form a trust relationship with it and the more mindshare you engage the viewer in.