SEO Checklist: 9 Steps to a Professional Site in 2017

In this checklist, I’ll focus on the main aspects of technical SEO that will help you maximize usability, search engine optimisation crawling, indexing, and ultimately rankings. Let’s roll!

SEO Sydney search engine optimisation

1. Review your sitemap.
– Clean.
– Up-to-date.
– Concise.
– Registered in Search Console.

2. Check indexing.

3. Make sure all important resources are crawlable.
– Find pages and resources restricted from indexing.
– Check for orphan pages.

4. Amplify crawl budget.
– Clean up duplicate content.
– Restrict indexation of pages with no SEO value.
– Add URL parameters in Google Search Console.
– Take care of broken links.
– Fix redirect chains.

5. Audit internal links.
– Click depth.
– Broken links.
– Orphan pages.

6. Check on your HTTPS content.
– Mixed content.
– Canonicals, links, and redirects.

7. Test and improve page speed.

8. Get mobile friendlier.
– Test your pages for mobile friendliness.
– Run comprehensive audits of your mobile site.

9. Ask search engines to re-crawl your site.

Search Engine Optimisation It’s vital your website is easily found on Google when searched by prospective customers. Our SEO services will ensure that.

Source Content By – link-assistant

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SEO Sydney – 15 Tips For Search Engine Optimization Strategy

I have identified and made a list of top 15 SEO Strategy practices that I tend to forget quite often. These simple SEO techniques, if practiced properly, can make a significant difference as to how my pages are ranked in the Search Engine Queries.

SEO Sydney

  1. Use proper anchor text for inter-links. Don’t use “here”, “there” etc for the anchor text (if you can avoid it).
  2. Optimize the images, always create alt tags and write description in the alt tag.
  3. Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum.
  4. Use hyphens (-) between words to improve readability.
  5. Do not use underscores (_) in URLs, use hyphens (-) instead.
  6. Do not use session id in URLs. If you are using good hosting then you shouldn’t have to worry about this one.
  7. Avoid using capital letters in URLs. Windows servers are case sensitive. Keep them lowercase so there’s no confusion.
  8. Use internal linking when possible and appropriate.
  9. Use sticky posts (if you can and if it applies to you).
  10. Have a category description paragraph.
  11. Let the visitors subscribe to category specific RSS feed. (Use category specific RSS plugin for WordPress)
  12. Use rel=”nofollow” tag on low value links to not pass the page rank juice. For example “Read the rest of the entry”, “About”, “Contact” etc.
  13. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain.
  14. Research the target audience and aim the site content appropriately.
  15. Keep the content up to date. Visitors don’t like outdated content. Updating the content frequently also attracts the Search engines spiders to index the web pages frequently.

Search Engine Optimisation (SEO) It’s vital your website is easily found on Google when searched by prospective customers. Our SEO Sydney services will ensure that.

Source By – tipsandtricks

Top 20 Social Media Marketing Tips That Grow Your Business

The social media marketing experts who contributed to this speaking at Social media examiner.

Top 20 Social Media Marketing Tips That Grow Your Business

1: Mine Twitter to Grow Your Audience
2: Analyze Past Content to Improve Posts
3: Optimize Visual Content with Links
4: Maximize Twitter Real Estate With Images
5: Switch Up Content Formats
6: Create a Social Media Channel Plan
7: Deliver Content Consistently
8: Host Private Hangout On Air Events
9: Use Hashtags Strategically
10: Test Pinterest for Your Brand
11: Use Social Updates to Write Blog Posts
12: Give Context to Pinnable Images
13: Become a Resource on Facebook
14: Manage Time Effectively
15: Expand Reach With LinkedIn Publisher
16: Focus on One Social Media Channel
17: Automate Curated Content
18: Create a Social Update Library
19: Publish Long-Form Content on LinkedIn
20: Target Website Visitors with Social Ads

Social Media for Business NetStripes will ensure that your social media strategy will engage your target audience effectively.

Source- socialmediaexaminer

Six Tips for Social Media Strategy Experts Give their Best way on how to Grow a​ Traffic

Social Media Strategy should be effective and affordable, and when done correctly, it can help social media for businesses of all size as well as helps you execute a successful marketing campaign. So there should be a social media presence in your day to day world that adds results to your business.  Six tips to define for watching Infograph.

Six Tips for Social Media Strategy Experts Give Their Best Way on how to Grow an Traffic

NetStripes will ensure that your social media strategy will engage your target audience effectively.

SB- entrepreneur

Social Media For Business – How can a Retargeting Campaign Benefit Your Business?

Let’s say you have a site that people visit, whether it may be a Facebook – social media marketing Page or your own personal site and you have a specific product or service you want to sell.

Social Media For Business - How can a Re-targeting Campaign Benefit Your Business?

And people buy them. But not a lot, and clearly not enough to make your business profitable.

Then you check the analytics. There’s so many people looking at the site but only a handful of buyers?

It’s actually fairly simple. Imagine if you were running a store in the city.

So many people walk past your store but they don’t even take a second glance. That represents the total amount of people who scroll past your web page on a Google search engine optimisation Sydney.

Then you have the people who stop for a few seconds (maybe come in) and look at what you have to offer. These are window shoppers, and they represent the people who click on your website but don’t buy anything.

Finally, you have the people who come in and buy something. This (by no coincidence at all), represents the people who click on your website and end up buying your product/service.

Unfortunately in real life, once someone leaves after they’ve had a look at your store, they usually never come back.

But it’s different online. Thanks to some magic and common sense, business owners are able to do online what they couldn’t do in real life; retarget potential customers to bring them back.

And such a campaign is known as retargeting advertising. (Amaze)

You are able to keep track of the people who visit your site and retarget them with specific and strategic ads while they go about their daily social media for business on Facebook, YouTube or when they’re checking today’s news on news.com.au or 9news.com.au.

Yes, your brand will be literally everywhere.

As a result, you will have much better chance to bring back those window shoppers to your website to finally make a decision to move forward with your business. According to research, by doing this retarget advertising, you can increase the chance of conversion by 147%. Say hello to your new revenue generation!

Check out on how you can start retargeting advertising for your business easily and very affordable in less than a week.

Why is it important to write a blog for your business website?

NetStripes is an online marketing company based in Sydney specialising in ecommerce web design, affordable web solutions and SEO in Australia.

If anyone is qualified to answer this question, it’s us.

At its heart, writing a blog is a way to show your customers that there is a person behind the business, that there is a voice behind its operations, and that they are dealing with a human, not a website.

As such, how the identity of the person behind the blog is shared and how he/she builds her voice is extremely important.

For me writing is about sharing stories with others. How well you are able to convey that story is reflective on how readers perceive it.

Having a blog for your business is a way to share your story, its vision and its journey. It’s something people will enjoy reading; not because its informative or contains industry secrets, but just because its relatable, funny and engaging.

Writing a blog is more than helping you make a brand and a reputation. It gives you an opportunity as a business owner to understand your clients, and engage with them on a personal level.

Producing content consistently is a way to keep your audience interested in what you do, and writing blogs is a great way to do just that.

But you have to be motivated, and your posts have to be interesting. They can’t be solely focused on selling your product, and your main directive must be to entertain and engage.

Make your posts funny, that’s what I like. I like memes, jokes and high-quality sarcasm, and I try to incorporate all of those into my writing so that people can laugh along while learning something new every day.

Writing a blog will open opportunities for you to develop your online strategy, as you will be able to integrate blog posts with social media engagement for your business. By writing blogs, you are continuously adding content to your business, which boosts your search engine marketing strategy.

Then, the phrase of today is: Don’t neglect your writing skills. Take some time every week to write some stuff. (On pen and paper, not computer)

If you ever have trouble writing a blog or constructing a website, feel free to contact NetStripes, who provide end-to-end digital solutions to help your small business innovate and grow.

Why Social Media Marketing Is Future Of Digital Marketing In 2017-2018

Do You Know ?  Why Social media marketing strategy is Future of digital marketing in 2017-2018-2019-2020…………………………..?

social-media-strategy

The trajectory of evolution of social media strategy has not been anything short of simply incredible. While it did have very humble beginnings as a gateway to connect friends and families across the globes; but now it has evolved to become a marketing juggernaut that can put most sales pitches to absolute shame.

The popularity of the plethora of social media channels is going on rising and there are no chances of them letting up anytime soon. Brands have been making good use of these platforms with the inception of new innovative strategies which they have made use of in good effect and have build a pretty good audience following for them.

What is the future of social media marketing strategy in the upcoming years of 2017-18-19-20…?

The Past Decade Saw The Rise Of Social Media Into An Internet Giant!

Social media networking has seen a meteoric spur in just a decade from its invention. And to go by the forecasts it is believed that it should grow even further in the upcoming years. After all humans are definitely social creatures and this extra nudge of connecting with others has been a key to social media development at this space.

graph-netstripes

Graph showing usage of social platforms

With the emergence of social media strategy the distances of geographies have almost collapsed and people feel much more connected than they ever did. As per predictions the numbers of users will expand at the rate 8 percent in 2017 and the total will be a hefty 2.39 billion people! To put this in a sort of prospective the total combined population of china and India is 2.6 billion.

And the availability of having a platform where this scale of audience will be available at just a tap of the button does make social media a very attractive platform for brand development, awareness and market creation.

Turning Of Employees Into Branding Beacons!

For people who work at a company which considers itself to be connected, you might be encouraged to share all the business updates on social media platforms through your personal channels. This is because brands have now started turning their employees into brand ambassadors to further push their brand image up. Or in other words, when using employee social advocacy programs they have grown to about 191 percent since the year 2013.

This has further increased the social reach through scaling as it integrates elements which is employees who already possess a connected audience. And when they pull this off correctly it can be much more effective to entice the audience and drive engagement. So, people are considering using tools like the social toaster to turn their teams into passionate groups of social advocates.

Having The Ultimate Real-Time Engagement:

Another important aspect of social media for business is the ability to run efficient client support programs. These days’ users almost take it for granted that every brand should have a social media team who would want to answer, resolve and amend the issues that the users faced and have uploaded on social media profiles.

The data from Search Engine Watch further emphasized on this fact by stating that – 72% of Twitter users expect responses from the brands they use and follow and that too within a prompt window of 1 hour or less.

Data Analytics Is Driving Good Decision-Making:

Before this, social media was a lot of hit-or-miss when it came to conducting marketing and relied a lot on gut feeling. But these days with the emergence of social media analytics, the market has grown much stronger, more user-friendly and detail oriented for even average blokes to use and understand. So, it is evident that dumbed down statistics automated will analytics tools will be here to stay.

Video Wins On Social Media:

Digital marketing Agency Sydney – It is definitely hard to ignore, but perhaps you might have seen Snapchat has more than 10 billion regular views for its video content. This even surpasses YouTube! This domination of the social media by high-quality video content has been much like an eye-opener for most companies, and this will further increase in the future. There is well-backed proof that videos definitely work for brands. So, more than 76% of B2Bs actually make good use of them.

Source by – digitalmarketingdeal