Voice Search SEO | What will the Future bring?

voice search

(image:- geomarketing)

Here, I share our views on what the future of voice search could look like.

Voice queries make a lot of sense:
He just likes voice. He likes talking to machines. he asks Siri to set the timer while he’s cooking dinner and gives orders to Google Home when he wants to listen to some music. So what is it what attracts him in voice search? ‘I like voice whenever I cannot type,’ he answers, ‘So, I use it while I am cooking, or when we are in a car together and we have a discussion. Using a voice query is just as easy as typing in a keyword. And if you do not have access to a keyboard, voice search is especially useful.’

I think he is right about that: voice queries just make sense. Voice search is easy to use (as long as your voice is recognized properly). For most people, speaking to a machine is quicker than typing. And, you can use voice search everywhere, even when you’re doing other things.

Voice results do not (always) make sense:
The results that voice gives us are always singular. Siri will set a timer, Google Home will play the song. He: ‘Voice results only make sense if you’re looking for a singular result. If you want to know something specific. If you want to end the discussion you’re having in the car and need to know exactly how many people live in France. And also, if you search for a specific restaurant. But if you want to have dinner in a nice restaurant and you’re not sure which one it ‘ll be, you’ll probably prefer to see some options. And right then and there, is where I think voice results as they work now stop making sense.’

I started thinking about that. Most search queries people use are not aimed at a singular result. People like to browse. People want to choose. That’s why physical stores have a lot of options. People like to browse through different pairs of jeans before they choose which one they’ll buy. Online, we’ll probably check out different sites or at least different models before we add a pair of jeans to our shopping cart.

If you’re searching for information that is longer than a few sentences, voice result is not very useful either. That’s because it is hard to digest information solely by listening. As a listener, you’re a very passive receiver of information. As a reader, you can scan a text, you can skip pieces information or read an important paragraph twice. You cannot do that as a listener. As a reader, you’re much more in control. So, if you’re searching for information about what to do in Barcelona, it makes much more sense to get that information from a book or a screen.

Search engines are growing towards singular results:
he thinks that search engines are working towards singular results. They are developing that type of functionality. ‘The answer boxes you see in the search results are an example of that,’ he explains. ‘Search engines are trying to give one single answer to a search query. But, in a lot of the cases, people aren’t searching for one answer. In many cases people want to make a choice, they want to browse.’

So what will the future bring?
‘I think you’ll see different applications being connected to each other,’ He answers when I ask him what the future of voice search will look like. ‘Siri, for example, would then be connected to your Apple TV. Search results and information would appear on the screen closest to you that Apple controls. I think voice will become the dominant search query, but I think screens will continue to be important in presenting search results.’

Source – yoast

 

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How Social Selling can be part of the Digital Marketing Strategy?

Digital Marketing agency Sydney

With the ever-increasing rise of digital technologies, the marketing landscape has changed a lot in recent years.

One of the most significant disruptors continues to be social media, along with the new tools and techniques that can help you target and define your audience even further.

Even with the recent data scandals, social media still holds enormous value to businesses around the world. Every company strives for high engagement, more leads, an increase in brand awareness and to provide a consistent customer experience (CX).

This concerted effort to engage with prospective customers across your platforms is known as ‘social selling’.

This blog will help answer the question of whether there is value in incorporating social selling into your organisation’s sales and marketing strategy. We will cover:

• What is social selling?
• Why is social selling important?
• Quick tips to start your social selling strategy.

Buying into the role of social media:
Customer expectations are changing no matter what industry you are in. And to keep up with these expectations, your business needs to use all the resources it has at its disposal.

Customers spend a lot of time online. Therefore, your organisation needs to meet them there, engage with them, answer their questions, offer valuable content and build a relationship with them.

By developing a relationship with a lead or a target audience on social media you are more likely to get their business.

A whole world of possibility:
Social media has given businesses of all sizes the platform to potentially reach a lot more people than it has been able to with traditional marketing tactics.

The benefits of social selling include:
• Social selling allows businesses to develop relationships with preceptive buyers
• It allows them to provide these customers with value
• Boosts brand loyalty
• Improves the customer experience
• Helps expand a company’s network of contacts

By cultivating a social selling strategy, you will allow your marketing team as well as your salespeople to better target prospects, connect more deeply with leads, and use social media platforms to generate leads rather than having to spend large parts of their day cold-calling.

It’s a social media contest:
According to Forrester, the business analyst, 49% of B2B companies have developed a formal social selling programme. 28% have started the process and only 2% of respondents said they had no plans to create their own social selling strategy.

In fact, according to the report, B2B sellers are 72% more likely to exceed quotas than companies who don’t.

So, if you haven’t managed to build a social selling component into your marketing (or sales) strategy than you could be left behind by your competition.

You might be more prepared than you think:
If you have a LinkedIn profile, a company Facebook page or Twitter account for your work than you already have the basic tools you need to begin social selling.

Social selling is when you use these tools to build relationships with your target audience, your prospective buyers, and other contacts in your network.

It’s not about gathering as many contacts as possible but about connecting and building relationships with meaningful contacts. It’s also not about sending out boatloads of unsolicited messages to anyone you have contact details for.

The real goal of your social selling strategy, just like your sales or marketing strategy, should be another genuine way to present your business as the solution to your target audience’s problem.

Here are a few tips to help you begin your social selling journey:

• Understand your audience
Your first step should be to research your best performing social media channels. There’s no point in building your strategy around a channel that isn’t your target audience, delivers poor engagement or doesn’t offer value.

• Turn-on and tune-in
The first step once you have your profiles set up is to start engaging in the world of your target audience. Post valuable content. Comment on others’ work offer value.

Start conversations, continue conversations and answers questions. This the way to build relationships.

Part of this is listening to what your audience is saying and what pain points they have. By understanding what’s happening in your industry you can create content that addresses these issues and paints your business as a thought leader.

• Provide value
By listening to what your prospective and current customers are saying across social media, you gain a better understanding of what they want and need.

Based on this, you can provide valuable insights to the appropriate targets, at the right time to maximise the chances that they become a customer.

• Stay in touch
Building relationships are the cornerstone of social selling, even if you don’t always ‘sell’ to everyone you connect with online. So, with that in mind, keeping in touch with your contacts is always the best practice.

This is as easy as liking a post, dropping a comment on a piece of content or providing a meaningful answer to a question.

Social selling is here to stay, and your business needs to make sure it’s ready to compete.

While you may be undertaking specific aspects of social selling currently, combining these efforts into a wider plan is a must, do this and you can become a leading light in your industry.

Source – digitalagencynetwork

What is Bitcoin?

The etymology of the word Bitcoin was first coined in 2008 which is a lexeme of the words ‘bit’ and ‘coin’. With ‘bit’ which pertains to the basic unit of information used in digital communications and ‘coin’ which is a rounded piece of metal or plastic that represents monetary value.

bitcoin

It is so dramatically valuable that you can basically do anything with it. You can use bitcoin to pay and fly with Virgin Galactic, book an accommodation atExpedia.com, purchase Microsoft apps and Xboxes, dine in Subway, buy a TV on Shopify, cellphones, laptops, and more.

It is important to know that Bitcoin, unlike other fiats, it is not backed by any bank nor government. They can neither impose taxes nor any regulatory law for that matter. How it’s valued is basically based on its popularity and how people’s perceptions actually allow for it to have a value. Like dollars, it fluctuates although it’s value can be monitored online.

Bitcoin was forged by an anonymous person that goes by the alias “Satoshi Nakamoto” which sounds likely Japanese. But was Bitcoin really founded in Japan? Nobody knows. After mining about 1 million bitcoin, the mysterious Satoshi Nakamoto handed over to Gavin Andresen the network alert key and control of the Bitcoin Core code repository then disappeared. Gavin was the first to decentralize the control over bitcoin to ensure the longevity of the project.

It is made to eliminate middlemen –banks, and move assets with absolute anonymity. Transactions using bitcoin can be verified through the blockchain where everyone in the network can see.

Bitcoin is the pioneering crypto coin currency ever to be circulated. Cryptocurrencies are lines of complex computer codes that have monetary value. How? We have this thing called “Mining” which basically works like mining or digging for gold. In this sense, there are complex mathematical problems and supercomputers have to solve or “mine” them. You solve a math problem, you get a coin. A bitcoin.

And like gold, mining for bitcoins have become more complex and difficult to find. A miner can join a “pool” or group of miners. That way, they’ll be able to mine bitcoins faster and earn more together. Manipulating bitcoins is outrageously painstaking and not worth the expense; not to mention how much you’d pay for electricity bill with a mass of supercomputers running 24/7 to solve or “mine” mathematical problems.

Bitcoin today, in a nutshell, is almost as precious as gold itself.

Miners compete for bitcoins in solving mathematical puzzles. The more “miners” join, the more intense the competition becomes, and the equations become more and more difficult to solve. The fewer miners, the easier problem-solving is as this is to ensure that bitcoin maintains its value.

Since Bitcoin is the first circulated cryptocurrency, all other assuming digital currencies are then called “Altcoins” or alternative coins. Regardless how they call it, be it a Peercoin, Litecoin, Ethereum, Feathercoin, etc. they are all considered Altcoins.

Like real money, you can keep your bitcoin in your digital “Wallet”. It is your small personal database and it could be kept on your PC, USB stick, mobile phone, tablet, etc. You can store it offline to protect the currency and keep muggers and thieves at bay which is called “cold storage”. You may also store online over the internet which is called “hot storage” considering the high risk of having it stolen in this process.

On the other hand, when you lose your access to your cold storage or hardware, the bitcoins contained inside are permanently lost and irretrievable.

So what to do people do with bitcoins? Simple. They live life normally and make purchases just as how you think that paper money you right now can buy you stuff. Some people like it because it removes bank fees, third-party charges, and whatsoever. Also, people keep it aside for some time hoping for its value to rise. For all intents, bitcoins can never be forged as how it is created is immensely complicated and computationally-intensive. It’s not even worth manipulating, to begin with. You’ll probably end up losing more than gaining.

And because bitcoin exchange is incredibly pliable and the transactions are anonymous, criminals began using bitcoins in laundering money, drug cartel, and other illegal activities. That is why most governments as of 2017 are having a closer look at bitcoin.

Securing bitcoins. Just as holding a bucket of gold, having hefty amounts of bitcoins makes you a target by scammers and hackers. Therefore, it is imperative that you take insightful precautionary measures in securing your bitcoins. Apart from having it tracked and verified via blockchain, a failsafe copy must back up your wallet. For every bitcoin transaction you engage in, it is very important that you have .dat file with you that is updated, copied, and stored as per bitcoin transaction.

Bitcoins have value because people perceivably deem it valuable. Bitcoins are circulated because people allow it. Bitcoins are well- sought after because people compete for it. Nevertheless, it is growing exponentially as it is part of the world’s digital evolution. Juvenile as it is, it is of wise reasonable cognition that people understand it’s nature, principles, behavior, and potential.

Source By – https://www.netstripes.com/what-is-bitcoin/

How are these 5 Web Design Services Going to Skyrocket your E-commerce Business?

If you look back, 2017 has been quite an interesting year when talking about advancements in technologies and the latest innovation that was made in the sphere of e-commerce platform & web design. If you are running your business on an e-commerce platform then you definitely need a good and experienced web design company Sydney that is ready to provide you with amazing solutions for your platform.

E-commerce web desing

The Top 5 E-commerce Web Design Services that will help to skyrocket your platform are:

1. Mobile Friendly Approach: Running an e-commerce business is a trend being followed for years, it has picked up over the past few years. In today’s world everyone is spending a lot of time on their phones and more in front of their systems and it’s very obvious why shouldn’t they be? It’s like mini portable PC is available with latest technologies in the market and not as chunky as a laptop. In this era, we all are living on innovative and fast-track life where time as becoming a commodity, a luxury not everyone can afford. That’s the reason why people become multi-tasker and where the phone is playing a vital role. As a result, web designers always need to follow latest suits and optimizer and keep their website 2018 more mobile friendly and handy for attracting more customers. Not only this attract customer but with the help of enabling payment via mobile is also increase the conversion of customers.

2. Personalised Experience: The customer is always right, hence this saying is especially proved true for today’s generation, where e-commerce has become worldwide customer oriented and basically, they do online shopping or purchasing completely on their own. It’s just like Sherlock need’s a Dr. Waston, the customer can helping and guide the entire purchasing process. It is always guided selling in the form of chat-bots and personalized questionnaires play a vital role.

3. Easier Shop Feature: The major attention of customer is on online buying and purchasing feature and they hate to the limited option given on any particular website. That’s the reason web design companies are now majority focused on their e-commerce websites and development simpler and easily used features for the online shopping cart. And adding an unlimited number of categories and product as per customer requirement and can easily place on a shopping page is one of them. Even social media is integrated another neat feature that’s going neck to neck with mobile optimization in the trending department. With the help of e-commerce website, the countdown timers are closing deals with limited offers for discounts and free shipping. With this kind of features, the life of customer is getting easier.

4. Video Integration: It is always said that if a picture is worth a thousand words, then just imagine how much a short video is valuable to explain the complex information to the customer in the form of Storytelling, which is very difficult to explain in the word form. It’s not surprising to anyone because such content is currently in trend.

5. Reviews and Testimonials: Reviews and testimonials play an important role in every e-commerce company. While choosing an eCommerce website design company make sure that they have an option to add reviews and testimonials on the website from the customer, making recommendation easy. With this, there is an increase in your customers, online sales, and traffic on the website. The reason behind this is that the internet is filled with scammers and actually testify the quality of goods provides some of the assurance that affects the business is totally legit. As a result, the conversion ratio increases and business see greater profits.

Closing Note

For any e-commerce platform, the website plays a major role to attract more customers. Hence, it is important to have an e-commerce website design company that gives your website a mobile-friendly approach, gives the customers a personalized experience, gives easy shopping features, has reviews and testimonials to make quicker buying decisions and has videos to give the better understanding of your platform.

 

 

Affordable Web Solutions – Netstripes

Having a global presence in the Software industry, Netstripes aims to work differently from other by providing the world class affordable solutions in Web & Mobile platforms.
In a nutshell, Netstripes is a Software Solution expertise providing complete solutions in Microsoft based technologies, open source PHP platforms, integrated web applications and mobile app development.

Affordable Web Solutions

We are happy to have lots of customers and worlds some of the most reputed clients from Hospitality, Education, Agricultural, FMCG, Healthcare, Retail, Manufacturing, Advertising and Software Services domains to enlist in our global clientele and it is growing constantly. We highly believe in transparency, productivity, accountability and maintaining a long-term & stable trustful relationship with a client where we are committed to our clients’ success.

Our affordable web solutions are developed through a process which evolves through Analysis, research, documenting, UI designing, development and thorough testing before it reaches its targeted audience. Providing best quality work and achieving them timely is our motto. We provide the best customer support in the market which results in returning customers.

7 Tips to Make Your Website Search Engine Optimized (SEO)

Creating a website in this digital marketing era is an absolute necessity. It is a great branding tool to market your business. A website serves as a cost-effective advertising platform that provides global exposure and is accessible from a lot of digital devices.

Search engine optimisation seo

A website has to be optimized according to search engine parameters to rank better in search engines like Google, Yahoo! & Bing. Let’s take a closer look at the 7 tips to Make Your Website Search Engine Optimisation (SEO)

1. Content
Good content is the most precious asset on a website. The use of words and the way the content narrates your business and products/services is a vital part of your website’s presentation. Search Engines likes Google, regard content as one of the key ranking parameters through their algorithms.

Your website can rank among the top 3 searches or can be blacklisted from search engines based on the content displayed on the website.

2. Allocating Keywords
Keywords are the highlighted words from your website’s content. Good keywords define your business, products/services, mission, vision etcetera. Over the years, webmasters have used keywords as a parameter for their success on search engines. If companies rank according to their target keywords, they are assumed to be successful with their SEO activities.

However, some webmasters have tried to stuff keywords to gain an edge over the competitors and have failed greatly. Keyword stuffing is a fatal activity and can result in bad rankings.

3. Meta Tags
Meta Tags explains a page’s content through snippets of texts. Meta Tags are only present in the page’s code. Meta Tags feed information to search engine bots when they crawl your website. Meta Tags help search engine crawlers greatly to determine what a webpage is all about.

Adding Meta Tags to your website’s code is absolutely necessary to rank better on search engines.

4. URL Allocation
While creating a website, web developers create URLs for each and every page of the website. These URLs are also tracked closely by search engine bots. Like Meta Tags, these URLs also describe the webpage’s information in brief.

Hence, you have to be very careful while allocating URLs, because if you suddenly change the URL, search engine bots get confused and identify the webpage for content duplication.

Make sure that there are no broken links on your website (broken links are common with e-commerce websites). Also, be careful while you are internally linking URLs.

5. Site Speed
The speed at which a webpage opens is site speed. Search engines do love sites that open quickly in ideal circumstances. Site speed heavily depends on your server’s response time. JavaScript and CSS also play an important role to create a website with a fast average site speed.

6. Setting up Analytics
Different search engines provide different web analytics tools to track, analyze and report your website’s functionalities. Google Analytics is one of the most popular tools used by webmasters along with Bing Webmaster Tools and Flurry Analytics.

These tools are a great way to get useful insights for your website. They can determine your site speed too along with real-time update on the website visitors, their location, traffic source among plenty of other insights.

7. Social Media Profile Linking
Having a social media presence is essential in today’s era. With billions of users, social media provides the perfect platform to increase your business’ visibility. And therefore, it is also crucial to link your social media profiles to your website. This creates a strong backlink to your social profiles and to your website.

So these were the 7 tips to Make Your Website Search Engine Optimized (SEO). There are some other methods and plenty of tools available to enhance your SEO strategy too.

Source by – marcabees

SEO Checklist: 9 Steps to a Professional Site in 2017

In this checklist, I’ll focus on the main aspects of technical SEO that will help you maximize usability, search engine optimisation crawling, indexing, and ultimately rankings. Let’s roll!

SEO Sydney search engine optimisation

1. Review your sitemap.
– Clean.
– Up-to-date.
– Concise.
– Registered in Search Console.

2. Check indexing.

3. Make sure all important resources are crawlable.
– Find pages and resources restricted from indexing.
– Check for orphan pages.

4. Amplify crawl budget.
– Clean up duplicate content.
– Restrict indexation of pages with no SEO value.
– Add URL parameters in Google Search Console.
– Take care of broken links.
– Fix redirect chains.

5. Audit internal links.
– Click depth.
– Broken links.
– Orphan pages.

6. Check on your HTTPS content.
– Mixed content.
– Canonicals, links, and redirects.

7. Test and improve page speed.

8. Get mobile friendlier.
– Test your pages for mobile friendliness.
– Run comprehensive audits of your mobile site.

9. Ask search engines to re-crawl your site.

Search Engine Optimisation It’s vital your website is easily found on Google when searched by prospective customers. Our SEO services will ensure that.

Source Content By – link-assistant